Benefits of Podcasting
Benefits of Podcasting
By Michael Clark
In my previous 2 articles I wrote about what Podcasting is, and also about how to subscribe and listen to Podcasts. I wrote about all the places to find Podcasts, how to download and manage Podcasts, gave lists of links on Podcast directories and Podcast applications. Why take the time to learn about all this? Is Podcasting just another buzz word, or is it really worth the effort to learn and apply Podcasting to your business or website? To answer that question, I thought no better way than to explain how Podcasting has directly benefited me and my website.
My website offers free downloads of techno and break beat DJ mix CDs and articles about electronic music. My Podcast involves Podcasting techno DJ mix CDs. My website and my Podcast have the same target audience, and the same goal of spreading unheard or unknown DJs music across the world. Those who might come across my Podcast would also be interested in the content of my website, and vice versa. I have created links from my Podcast to the various download pages on my website, and from my website to my Podcast. So someone searching for Podcasts could find my Podcast blog, and from there could find links for free techno downloads to my main site. So one of the benefits I have seen is a dramatic increase of traffic to my main site coming from my Podcast.
I have only had my Podcast up and running for 2 weeks since the date of this article. If that is true, how are people already finding my Podcast? It took me 2 months to get into the Google search engine, so how am I able to get traffic to my Podcast so quickly? It all goes back to the Podcast directories. When I was finished with my Podcast, I submitted to over 25 Podcast Directories. It took me almost 2 hours to submit to every one, and most of them had me indexed in their Podcast directory in less than 24 hours. My Podcast, which is filled with links to my main page, was listed in every Podcast directory I submitted to in less than 24 hours. I didn’t have to pay money to be listed, it was not complicated or frustrating to submit, and it did not take hardly any effort at all. Almost over night, my unknown Podcast had 40 subscribers just from people searching through various directories. So another benefit I found from Podcasting was instantly getting high content websites (the Podcast directories) to provide a link to my Podcast, thus boosting my traffic and search engine rankings.
Links have a big effect on your search engine ranking. The more websites out there that link to your website, the better ranking you can achieve on the search engines. Now if these websites that link to you are high content websites, and already have high rankings, that is even more beneficial to you. Not only will search engines give you better rankings, thus bringing more traffic, you will also be getting visitors from people clicking the link from the Podcast directory to your Podcast or main page. So how do you think your website or Podcast will be effected if 25 high-content Podcast directory websites all link back to your Podcast and website? Again using my experience as an example, my Podcast was indexed in the Yahoo! Search engine after only existing for 2 days, even though I never submitted to the Yahoo! Search engine, or any search engine for that matter. After 5 days my Podcast was indexed in the Google search engine. When I had first submitted my main website to Google, it took over 2 months to show up in a Google search. Since my Podcast is in over 25 Podcast directories, when the search engines indexed those Podcast directories, they found and followed the links to my Podcast and indexed it as well, regardless of if I submitted it or not. Getting indexed by search engines extremely fast is another benefit to Podcasting. My Podcast has not been around more than 2 weeks, and if you go to any search engine and type “breakbeat podcast” my Podcast site will be on the first page, or a Podcast directory speaking of my Podcast site will be on the front page, or both.
With Podcasting I have increased my traffic, increased links to my site, and been indexed in the 2 major search engines in less than a week There are many more ways Podcasting can benefit you directly, I have only scratched the surface with my experience so far. The content that I Podcast out will soon have an intro that refers people to my home page, and I will also seek other Podcast producers and ask to exchange links. In the near future I will be writing of how to produce a Podcast, and more about the benefits I experience along the way.
-Michael Clark
Free techno downloads, and electronic music articles at www.dj5150.com
Techno Music and DJing Podcast at www.5150podcast.blogspot.com
posted by DJ51/50 at
2:44 PM
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